Lawyer SEO Expert does the first: your website and the search work behind it. Legal CMO Expert does the second, with a part-time CMO (fractional) over your budget and vendors. Both are part of Ergonomc, which also builds Ghost Intake, our intake software.
For firms that want more calls and form inquiries from Google. It builds the website, works on it every month, and reports what the month brought in, page by page, and what changes next.
What they search
car accident lawyer tampa
What they find
Ashby & Kerr Injury Law
Car Accident Lawyer in Tampa
Hurt in a crash in Tampa? Talk to a lawyer today. Free case review, day or night: (813) 555-0142.
Their words, on your page
For firms that already spend on marketing and can't say which channel signs cases. S M Fahim takes over the budget and the vendors who spend it, and reports cost per signed case by channel.
What each case cost in September
| Channel | Spend | Signed cases | Cost per case |
|---|---|---|---|
| Google Ads | $12,000 | 6 | $2,000 |
| SEO | $4,500 | 5 | $900 |
| Referrals | $1,500 | 3 | $500 |
| TV | $18,000 | 2 | $9,000 |
| All channels | $36,000 | 16 | $2,250 |
What changes in October
TV drops from $18,000 to $6,000. The $12,000 goes to SEO and referrals.
Each service works on its own, with the vendors and the form you already have.
Start with Lawyer SEO Expert if few of your calls come from Google, or your firm doesn't show in the map results for your city.
Websites and SEOStart with Legal CMO Expert if you pay several vendors and nobody can say which one signs cases.
Fractional CMOHire both if you're opening an office or adding an area of law, and want the site, the search work and the budget planned together.
Book a callFix the form first if it saves nothing until the last button. More traffic into that form loses more of the people who stop halfway.
See Ghost IntakeStart with WP SEO Geeks if you're not a law firm. It does this work for local businesses.
WP SEO GeeksIt designs and builds your firm's website, then does the search work behind it every month. If your site is sound, it gets fixed, not replaced.
Where September's inquiries came from
| Page or source | Forms | Calls |
|---|---|---|
| Car accident lawyer in Tampa | 14 | 9 |
| Truck accident lawyer in Tampa | 5 | 3 |
| Google Business Profile | – | 11 |
| Home page | 4 | 6 |
| All | 23 | 29 |
What changes in October
A page for motorcycle crashes, the next search on your map.
An agency does the work: ads, content, links. A CMO decides which of that work gets the money and measures each vendor by the signed cases it brings in.
Lead the team you have
You
The CMO
Build the team you don't have
You
The CMO
The website and the search work bring an inquiry in. Ghost Intake saves each answer as it's tapped and writes the ad, search or page that first brought the person in onto the Lead Docket record.
The CMO counts signed cases by channel from those records and your ad accounts, then moves the budget. Hire the marketing and Ghost Intake together, and if an inquiry goes missing in between, you make one call.
Ghost Intake works with your WordPress site and Lead Docket. Ghost Intake was first installed at Rudin Law, a personal injury firm, in August 2026.
What they search
car accident lawyer
Lawyer SEO Expert and Legal CMO Expert bring them to your site
What they tap first
What happened?
Car crash
Ghost Intake saves it as it's tapped
What Lead Docket gets
New lead: Motor Vehicle Collision
Keywords: car accident lawyer
Ghost Intake sends it at the first answer
What the CMO counts
Signed cases, by channel
Legal CMO Expert, from these records and your ad accounts
The search that brought them in, on the record
At Legal CMO Expert, S M Fahim, Ergonomc's founder, is your firm's fractional CMO. At Lawyer SEO Expert, S M Fahim sets the plan and reads every monthly report before it reaches you.
S M Fahim trained as a mechatronics engineer (BSc, RUET) before turning to marketing. When the missing piece is software, Ergonomc builds it.
Yes. Each service works on its own, with the vendors and the form you already have.
Law firms whose clients look for them on Google first, in personal injury, criminal defense, family, immigration, estate planning, employment and similar areas of law.
Search work builds over months, and Lawyer SEO Expert doesn't promise rankings: Google changes how it ranks sites many times a year. If you need cases this month, that's a paid-ads conversation.
Your domain, registered in your firm's name; the website, its content and a full copy of its files; the hosting account; your Google Business Profile, with your firm as its owner; and your Google Analytics and Google Search Console.
We don't list prices here. Each service quotes after a call, and the call is with S M Fahim, Ergonomc's founder.
Lawyer SEO Expert and Legal CMO Expert are operated by Ergonomc LLC.